Hacking Growth by Sean Ellis download in ePub, pdf, iPad
It built marketing into the product rather than building infrastructure to do a lot of marketing. Rapidly optimizing this process is a core goal of growth hacking, since making each stage of the funnel more efficient will increase the number of users in the most advantageous stages of the funnel. Contrary to popular belief, they didn't explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. Sean and Morgan provide the step-by-step growth hacking process that any company, in any vertical can use to find growth wins faster and leave their competition in the dust.
Hacking Growth helps you find wins wherever they might exist in your business and shows you how to apply the growth hacking process to finding the winners faster than your competition. The company's growth was a combination of clever thinking and technical know-how. Everything they do is scrutinized by its potential impact on scalable growth. Airbnb realized they could essentially hack the Craiglist.
As new tools SaaS come out specifically that focus on more advanced forms of Growth Hacking, more and more tools are being offered as free. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers attaining them, retaining them, engaging them, and motivating them to come back and buy more. This loop of awareness, use, and sharing can result in exponential growth for the company. The entire process is fed by insights from data gathering and analysis the provide the rigor needed to ensure that the effort to grow is being exerted in the right place at the right time.
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