Social Science > Popular Culture > Download, free read

Sports Fans, Identity, and Socialization by Adam C. Earnheardt download in ePub, pdf, iPad

But if the fan is closely linked, the social identity theory further states that an individual will, in the face of defeat, still view their team just as positively. The research done by Lee clearly demonstrated the effect of self esteem and its connection to group identification. The fan then seeks to join and retain membership in those groups that have the most potential for contributing positively to his or her identity, and therefore strengthening their own self esteem.

The social identity theory states

He has authored or co-authored more than a dozen peer-reviewed journal articles, encyclopedia entries, and book chapters. She previously served at Kent State as assistant professor and basic course director.

Fans are becoming pseudo sports journalists. They are making their voice heard by sports organizations and athletes. The social identity theory, when applied to sports fans, helps to explain their behavior.

Mediated sports in essence

The social identity theory states that people are motivated to behave in ways that maintain and boost their self esteem. Mediated sports, in essence, provide a context for studying and understanding where and how the communication revolution of the twenty-first century is being waged.

Different strategies were used by each of the groups to either maintain or boost self-esteem. Identity and socialization among sports fans are particular burgeoning areas of study among a growing cadre of specialists in the social sciences. Having high self esteem is typically a perception of oneself as attractive, competent, likable and morally good person. Earnheardt is a lifelong Pittsburgh Steelers and Pittsburgh Penguins fan, and an admitted Pittsburgh Pirates loyalist. Sports can work to increase self-esteem for a person by association and affiliation.